Finding the School’s Unique Factor

Watching the 2015 Open Championship from St Andrews reminds me of the challenges I faced in 2001/2002 at Loretto School in Edinburgh.  The small but historic boarding school needed to identify its strengths and use those in its consistent marketing messages.   As Director of Development & Marketing, my establishment of the...

Development Presentations

A busy period and conference season. Thoroughly enjoyed the British International School, Bucharest and the gathering of nearly 50 delegates from all over Europe (and Dubai) for the 2 day Development, Marketing and Admissions seminar.  A great two days and so well organised….thanks COBIS and the Bucharest team! Giving five presentations...